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: Research

Cranfield School of Management has a long tradition of involvement in industry-relevant research. The objective of research at Cranfield is to inform our teaching and to ensure that our reputation for excellence in the classroom is supported by innovative and original research.

Martin Christopher's particular research interests lie at the interface between marketing and logistics reflecting his belief that these two critical activities underpin superior supply chain performance.

Marketing & Logistics Converge

Currently there are three major fields of research in which Martin Christopher is engaged with colleagues from Cranfield:

1. Agile Supply Chains
2. Supply Chain Risk & Sustainability
3. Creating Value Through Networks