"Supply chains compete, not companies"

"Supply chains compete, not companies"

Marketing Logistics

Martin Christopher and Helen Peck

Publisher: Butterworth-Heinemann, 2003, Second Edition 
ISBN-10: 9780750652247
ISBN-13: 978-0750652247
ASIN: 0750652241

This second edition of Marketing Logistics build on the unique focus established in the first edition –
the crucial interface between the ways in which value is created through marketing processes and
the way in which it is delivered through the supply chain.
This interface is being recognized by business organisations as a key priority for management, and
both practitioners and academics alike have placed a greater emphasis on the need to view the supply
​chain as a whole as the vehicle which competitive advantage is achieved.

This book:
  • Builds on the huge success of the first edition
  • Incorporates a new customer service element, in line with current thinking
  • Contains a full range of industry examples offering practical insight

As well as drawing upon current research and experience of firms worldwide, Marketing Logistics uses numerous ‘mini cases’ and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organisation’s competitive position, as well as students undertaking degree-level courses in marketing and supply chain management.

Click here to buy.